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Why should someone buy from you and not your competitor ?

Why should someone buy from you and not your competitor ?
Coffee shops are great example of too many choices for consumers. So, why do some thrive when others in the same street struggle ? At the same time new coffee shops are opening all over the suburbs every week.
If you are operating in a crowded market, what's your advantage and how do you beat your competitors ?
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Are current owners of family companies just custodians for the next generation

Are current owners of family companies just custodians for the next generation
You are the second or third generation running a successful family company. Your parents and grandparents battled long and hard to overcome many setbacks to make the business successful. You now have a responsibility to improve the business for the next generation or, are you tempted to cash in and sell out ?
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